According to PwC’s June 2024 Pulse Survey, Chief Financial Officers (CFOs) are navigating the delicate balance between driving immediate performance and investing in future growth. The survey indicates that 58% of CFOs are dedicating more time to financial planning and analysis and business performance management compared to the previous year. As they invest heavily in technology initiatives and explore new customer engagement strategies, CFOs are reinforcing their organizations' financial foundations to navigate economic uncertainty and technological advancements. This optimism among CFOs contrasts with broader executive sentiment, as they recognize cost efficiencies and value opportunities arising from tech investments.
Moreover, the survey highlights that nearly 90% of CFOs prioritize implementing technology to enhance organizational capabilities. A significant number are focusing on cost reduction through automation and strategic collaboration across the C-suite, including aligning with CEOs and marketing leaders on customer value creation and operations. With 52% of CFOs citing the recruitment of skilled talent as a high priority, the emphasis on developing a forward-thinking finance function is clear. This strategic approach positions CFOs not only as financial stewards but also as pivotal contributors to their companies' long-term viability and growth.
