Olivier Bisserier, former CFO of Booking.com, shared his expert insights on scaling businesses and the evolving role of modern CFOs during an interview with Airwallex. Bisserier, who played a pivotal role in Booking.com’s rapid global expansion, highlighted key strategies such as anticipating growth barriers and leveraging technology. His approach involved establishing local entities, managing regulatory environments, and ensuring platform localization for each new market. Emphasizing the importance of technological proficiency, Bisserier discussed how advancements in AI and machine learning were utilized to automate processes, thereby enhancing efficiency. He stressed that modern CFOs must remain informed about emerging technologies to lead strategic conversations and future-proof finance systems.
Bisserier addressed the necessity of avoiding tunnel vision and fostering adaptability through cross-functional dialogues and a culture of smart pivots. He underscored the importance of scenario planning and preparation, envisioning multiple potential futures to build agile operations. He pointed out the essential elements for successful scaling: expanding the customer base, securing funds, implementing scalable models, and developing a capable team. He advocated for the critical role of reliable payment partners in global expansions and candidly discussed the demanding nature of executive roles, likening them to Olympic training. Bisserier’s insights provide a valuable roadmap for CFOs navigating high-growth business environments.
