Saori Casey, Apple's Vice President of Finance, is set to depart the tech giant to join Sonos as its Chief Financial Officer (CFO). Casey, who played a significant role in overseeing financial planning and investor relations at Apple, brings her extensive experience to Sonos, a leading smart speaker company.
Casey's departure from Apple follows a series of executive exits from the company, including Steve Hotelling, a key contributor to technologies such as the iPhone's multitouch screen, Touch ID, and Face ID. Tang Tan, Apple's Vice President of Product Design, is also set to leave in February 2024.
At Sonos, Casey will assume the role of CFO starting January 22, 2024, succeeding Eddie Lazarus. Lazarus will transition to the role of Chief Strategy Officer while retaining his responsibilities as Chief Legal Officer. The strategic transition aims to leverage Lazarus's expertise in a dual capacity to contribute to Sonos' growth and success.
Sonos, often referred to as "the Apple of speakers," has established itself as a prominent brand in the smart audio equipment market. Known for its focus on premium hardware with software verticals, Sonos has a loyal customer base worldwide. However, with the smart audio equipment market experiencing a slowdown, Sonos is looking to diversify into new categories, including headphones, set-top boxes, and video services.
The appointment of high-ranking Apple executives, such as Saori Casey, is part of Sonos' strategic move to tap into Apple's expertise as they expand into new devices beyond smart speakers. This demonstrates Sonos' commitment to innovation and diversification in the evolving tech industry.
Sonos CEO Patrick Spence expressed confidence in Casey's abilities, stating, "The depth and breadth of her experience at world-class companies like Apple and Cisco make her perfectly suited to build on our momentum and seize the opportunity ahead."
With Casey's financial acumen and strategic insights, Sonos aims to capitalize on her expertise to drive growth and innovation. As the company looks to expand into new device categories, including headphones and video services, Casey's appointment signifies Sonos' commitment to adapt and thrive in the competitive tech landscape.
Sonos, with its iconic consumer brand and portfolio of audio products, is poised to solidify its market presence and explore new opportunities under Casey's financial leadership.
