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Generative AI Startups Secure $10 Billion in Funding, Drawing Attention From Finance Chiefs

The past year saw a remarkable $10 billion infusion of funding for generative AI startups, outpacing the general trend of venture capital cooling due to rising interest rates and recession risks. Notably, SoftBank Vision Fund, the world's largest tech-focused investment fund, has been actively investing in both pure-play AI companies and startups integrating AI into core operations.

Navneet Govil, Executive Managing Partner and CFO of SoftBank Investment Advisers, emphasizes the substantial opportunities across all industries within the AI landscape. SoftBank Vision Fund's investment criteria include a focus on AI leadership, market fit evaluation, sustainable future financial performance with positive unit economics, and strong execution.

While the hype around AI continues, a Deloitte survey reveals CFO caution, with only 24% considering it important or very important for business strategy. The survey also indicates that financial chiefs are grappling with the decision of being early AI investors, fast followers, or waiting to gauge the longevity of AI investments.

SoftBank Vision Fund is keen on judiciously deploying AI investments, emphasizing four key criteria. The fund recently organized a meeting where founders and executives from portfolio companies collaborated with leading AI experts to share best practices, discuss use cases, and measure return on investment.

As SoftBank itself integrates AI into its operations, the company employs AI tools for simplifying complex concepts, reviewing transaction documents, and automating tasks in the legal and finance departments. CFOs are urged to embrace AI within their firms to align with their roles as AI investors.

The financial sector exemplifies the evolving landscape, with companies like Payoneer leveraging generative AI-based predictive models for customer acquisition and underwriting. CFOs are increasingly involved in data transformation journeys, experimenting with AI tools to enhance financial planning and overall organizational strategy.

Fountain, a talent platform processing extensive data, declares a strategic shift to make AI the core of its operations. The platform utilizes AI to optimize application forms, ensuring an optimal number of questions and analyzing job postings to eliminate irrelevant jargon. AI investments are seen as a solution to streamline hiring processes, enhance applicant experience, and reduce pain points.

As CFOs navigate the AI landscape, the focus is on prudent investments, collaboration with internal teams driving data transformation, and leveraging AI tools to achieve transformations. The evolving role of CFOs involves strategic decision-making in AI adoption, driving innovation, and ensuring a judicious approach to investments in transformative technology.